6 Frugal Living Lessons From the Great Recession
- - - 6 Frugal Living Lessons From the Great Recession
Virginia AndersonJuly 18, 2025 at 10:03 PM
bernardbodo / Getty Images/iStockphoto
Economic uncertainty often forces a shift in how we spend and save. During the Great Recession of the late 2000s — when unemployment hit 10% and home values dropped by 30% — many tightened their budgets and focused on financial survival.
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Fast forward to 2025: interest rates are volatile, inflation still ebbs and flows, and the Trump administration brings fresh unknowns. Even as the economy stabilizes, prices remain unpredictable.
Here are six frugal living lessons from the Great Recession that can help you stretch your dollars and stay out of debt today.
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Buy Groceries From Discount Retailers
Many consumers stopped buying groceries from expensive supermarkets during the Great Recession. Instead, they signed up for a membership at a warehouse club such as Costco or Sam’s Club and purchased items in bulk.
If there’s a warehouse club in your area, stop by to see what it offers. Some clubs may let you look around to see what’s available before signing up for a paid membership. However, bulk shopping isn’t for everyone — especially if you lack space or have a small household. If that’s your situation, consider opting for cheaper grocery outlets like Walmart, Aldi, Lidl or Trader Joe’s.
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Reduce Your High-Interest Debt
Just before the start of the Great Recession, the Federal Reserve hiked its interest rates up to levels that mirror today’s. However, rates took a nosedive in 2008, dropping to nearly 0% by the end of the year. Savvy borrowers used that opportunity to pay down their credit cards and other lines of credit.
Today’s high interest rates make it harder to reduce your balance, but there are other ways to address the issue, such as debt settlement or debt consolidation. With debt settlement, experts will negotiate directly with your lenders to agree on a reduced balance, meaning you could pay less than what you owe.
With debt consolidation, all your debt is combined into one new loan, ideally with a lower interest rate. This helps you pay off your balance faster and saves money on interest payments.
Pay Yourself First
When times are good and borrowing is easy, consumers tend to purchase more — opting for new electronics and luxury goods rather than socking their cash away for a rainy day. However, that changed during the Great Recession, as the savings rate plummeted lower than it had been in nearly 20 years. Instead of spending lavishly, consumers budgeted for the essentials and built their savings and retirement accounts.
You can take the same approach by carefully budgeting your income and diverting a set amount into your savings or retirement funds with each paycheck. You might try to follow the 50/30/20 rule, through which 20% of your income goes to savings. If that’s not possible, start a little smaller and work upward. Over time, you’ll see your efforts pay off in the form of more money for your personal financial goals.
Rethink Your Vacations
Vacations are a time to rejuvenate and recharge — but they may come with a lofty price tag, depending on what you do. During the Great Recession, nearly 60% of consumers cut down on their vacation plans or eliminated them altogether. Canceled vacations meant more money for savings and the essentials.
Instead of planning your next summer cruise or Disney vacation, find a cheaper alternative. Look around your area for things that don’t require an expensive hotel stay or airfare. For instance, you might plan a family hike in a nearby national park or spend your days off exploring new hobbies. You can put the money you save toward a future goal, like retirement or your kid’s college fund.
Buy From Cheaper Brands
There are inexpensive alternatives for nearly any consumer product or service, including groceries, cars, clothing and electronics. Few know that better than those who experienced the Great Recession. During that period, 71% of consumers switched to low-cost brands rather than their more expensive competitors.
Think about the companies you buy from the most and whether there are more economical options. Are you a sucker for expensive running shoes? Look for cheaper sneakers online or at your local discount retailer. Are you in the market for a new car? Consider buying used or switching to a less expensive automaker.
Cut Back on Unhealthy Habits
During the Great Recession, nearly one-third of consumers reduced their spending on alcohol and cigarettes. Both substances have known health consequences, and they’re not essential to everyday living — making their use less attractive when money is tight.
If you smoke or drink, consider cutting back. Not only will your wallet thank you, but you may see improvements in your health that will make the change all the more worthwhile.
Final Take To GO
The Great Recession was one of the most challenging economic events in recent history, but it offered many lessons that consumers can take advantage of today. If you’re looking to save money during any challenging period of inflation or job insecurity — or you just want to improve your spending habits — try implementing a few of these strategies to boost your savings and reduce your debt.
Caitlyn Moorhead contributed to the reporting for this article.
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This article originally appeared on GOBankingRates.com: 6 Frugal Living Lessons From the Great Recession
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